Ashley was the main BBC Board Director responsible for the development and launch of the BBC iPlayer, the UK's leading video-on-demand platform
Whilst CEO of what is now JPI Media, Ashley led the acquisition of the i newspaper, and launched inews.co.uk. Print circulation increased, and the website grew to 5 m users a month (from scratch). The paper and website have won multiple awards, and profits doubled within two years.
Since early 2018, Ashley has been closely involved with the successful turn around of Oyster Yachts, makers of the world's finest blue-water luxury sailing yachts.